ADIDAS ORIGINALS

ADIDAS originals

FOOTWEAR DESIGN // BRAND STRATEGY // CO-BRANDING


THE RACING PACK WAS DESIGNED TO CELEBRATE ADIDAS RACING HERITAGE AND MOTORSPORT LEGENDS ( WALTER ROHL), GROUP B RALLY CARS. THE CONCEPT WAS TO BUILD ON THE RACING HERITAGE OF ADIDAS AND TO PARTNER WITH A MOTORSPORT BRAND TO ELEVATE PRODUCTS BEYOND JUST STYLING TO CREATE, CLASSIC, FUNCTIONAL FOOTWEAR. PARTNERING WITH GOODYEAR RUBBER AND UTILIZED THEIR RUBBER COMPOUNDS AND EAGLE ONE TREAD PATTERN, WE CREATED A LINE OF PRODUCTS, WHICH OVER A DECADE AND A HALF LATER, ARE A LARGE PRODUCT DIVISION FOR ADIDAS.

SUMMARY CREATING COLLECTIONS, STORY TELLING, LEVERAGING ADIDAS HISTORY & DNA  

CREDIT ERICSARIN@ADIDAS //  EDWARDBARKER@ADIDAS