NIKE MERCURIAL

NIKE MERCURIAL V & VI

FOOTWEAR DESIGN // GRAPHIC DESIGN


WORKING IN HOUSE WITH THE NIKE SOOCER TEAM TO CREATE. MERCURIAL V THE FIFTH GENERATION OF THE MERCURIAL FOOTBALL BOOT. THE FIRST BOOT TO UTILIZE FLYWIRE TECHNOLOGY. ACCLAIMED AS THE WORLD LIGHTEST BOOT TO DATE. THE ESSENCE OF MINIMAL. REFINING AN ICON MERCURIAL VI : WORLD CUP SERIES: SUPER FLY II:  RE-ENGINEERED ON EVERY LEVEL. STRONG VISUAL LANGUAGE TO SET THE PRODUCT APART, ON FIELD FOR THE WORLD CUP. CREATING AN ICON.

SUMMARY  FOOTWEAR DESIGN PRODUCT EVOLUTION   

CREDIT @NIKESOCCER