NIKE NSW

Nike // Nsw

ADVANCED INNOVATION // FOOTWEAR DESIGN // BRAND CONCEPT


THE CONCEPT OF "MAKING BETTER" THROUGH THE FILTER OF THE AIR MAX 90.  TAKING CLASSIC DESIGN LANGUAGE FROM 90'S AND INFUSING MODERN DAY RUNNING TECHNOLOGY INTO CLASSIC STYLES. CLASSIC SILHOUETTES  THAT PERFORM AS  PERFORMANCE PRODUCTS . THE AIR MAX 90 CURRENT THE LIGHTEST AIR MAX RUNNING SHOE TO DATE . WE TOOK DESIGN INSPIRATION ANDDNA FROM NIKE'S RUNNING ARCHIVE AND CREATED A CONCOCTION OF SOME OF THE BEST NIKE DESIGN ELEMENTS TO DATE .THIS CONCEPT STARTED AS AN INNOVATION PROJECT (MASH UPS & HYBRIDS)  AND HAS NOW GROWN TO ITS OWN BUSINESS SEGMENT AND CAN BE SEE ACROSS NIKES OFFERING AND ITS COMPETITION..

SUMMARY  CREATING FOOTWEAR FRANCHISES AND NEW PRODUCT ETHOS  

CREDIT  RICHARD CLARKE @ NIKE // JESSIE LEYVA @ NIKE