NIKE SNOWBOARDING

nike Snowboarding

BRAND STRATEGY // GRAPHIC DESIGN // FOOTWEAR DESIGN // FOOTWEAR INNOVATION


NIKE SNOWBOARDING WAS STARTED AS A INNOVATION PROJECT TO CREATE SNOWBOARD BOOTS THE RODE AND FELT BETTER THAN WITH THE SAME COMFORT SNEAKERS . USING THE SAME BUSINESS MODELS AS NIKE SB, TO LEVERAGE NIKE ICONIC  DNA , TO CREATE THE FIRST FOOTWEAR OFFERING. TRADITIONALLY IN  THE SNOWBOARD INDUSTRY, BOOTS ARE CREATED NEW EVERY SEASON AS OPPOSED TO BUILDING ON FRANCHISE MODELS, THE CONCEPT WAS TO NOT ONLY CREATE LIGHT AND COMFORTABLE PERFORMANCE SNOWBOARD BOOTS, BUT TAKE THE FRANCHISE MODEL SET BY THE AIR FORCE ONE AND THE USE OF COLOUR AND MATERIALS TO SEASONALLY CREATE NEW OFFERINGS. IN TURN WE SEASONALLY WOULD IMPROVE THE INTERNALS AND FUNCTION OF THE BOOTS, WITHOUT AFFECTING THE BOOTS AESTHETIC. 

SUMMARY DEFINING BRAND, FOOTWEAR DESIGN AND INNOVATION

CREDIT SANDY BODECKER@NIKE - SHAWN CARBOY@NIKE  JAMES ARIZUMI @ NIKE.COM