ERNST EVERYTHING™

ERNST EVERYTHING™

WE ARE CURIOUS, CREATIVE & INFORMED,

WITH A FORMIDABLE BACKSTORY IN FOOTWEAR, APPAREL, PRODUCT & BRAND. 

FROM POST-IT NOTE SCRIBBLES TO PRODUCT LAUNCH:

WORLD CLASS PROBLEM SOLVERS.*

 

ERNST . LOS ANGELES . CALIFORNIA

ADIDAS

ADIDAS

FOOTWEAR DESIGN // BRAND STRATEGY // CO-BRANDING // ILLUSTRATION

OUR WORK WITH ADIDAS STARTED WITH THE REBIRTH OF ORIGINALS IN 2001. WE FOCUSED OUR ENERGY ON NEW FOOTWEAR CREATION, THE RE-LAUNCH, RE-DESIGN, AND PRODUCT STORYTELLING ACROSS ALL ORIGINALS PRODUCT SILOS. INCLUDED IN THESE PROJECTS WERE CONCEPTS FOR THE ADIDAS ORIGINALS RACING CATEGORY, FOOTWEAR FOR SEASON ONE OF Y3, WINTER OLYMPICS ILLUSTRATIONS, AND YEEZY.

SUMMARY FOOTWEAR, PRODUCT DESIGN, COLLECTIONS, PRODUCT STORYTELLING, INNOVATION, LEVERAGING HISTORY & DNA.

CREDIT @ADIDAS 

UNDEFEATED

UNDEFEATED

BRAND STRATEGY & APPLICATION  // PRODUCT DESIGN

UNDEFEATED: THE SNEAKER EMPORIUM OF LOS ANGELES SINCE 2002. WE PARTNERED WITH THE UNDEFEATED TEAM TO CREATE NEW SEGMENTS OF OPPORTUNITY AND GROWTH. THIS INCLUDED DEFINING FUTURE ROADMAPS, BUILDING & EXPANDING THEIR BRAND.

SUMMARY BRAND EXPANSION & GROWTH.

CREDIT EDDIECRUZ@UNDEFEATED // JAMESBOND@UNDEFEATED

BLACK CROWS

BLACK CROWS

BRAND STRATEGY // CREATIVE DIRECTION // APPAREL DESIGN // APPAREL DEVELOPMENT // PRODUCT DESIGN

BLACK CROWS IS AN INDEPENDENT FRENCH SKI BRAND FROM CHAMONIX, EXEMPLIFYING HIGH-PERFORMANCE AND BOLD, SIMPLE COLOUR AND GRAPHICS. WE LENT OUR BRAND EXPERTISE TO NURTURE THEIR GROWTH, CREATING AND DESIGNING NEW SEGMENTS OF PRODUCT OPPORTUNITY AS THEY EXPAND INTO LIFESTYLE APPAREL.

SUMMARY APPAREL EXPANSION & GROWTH.  

CREDIT CHRISTOPHE VILLEMIN@BLACKCROWS // CAMILLE JACCOUX@BLACKCROWS // YORGO TLOUPAS@YORGO&CO 

 

NIKE NSW

NIKE NSW

ADVANCED INNOVATION // FOOTWEAR DESIGN // BRAND CONCEPT

WE STARTED WITH THE CONCEPT OF "MAKING BETTER" USING THE AIR MAX 90 FRANCHISE TO CREATE AN INITIAL CAPSULE. BORROWING THE DESIGN LANGUAGE OF THE 90S, WE INFUSED MODERN DAY RUNNING TECHNOLOGY WITH CLASSIC STYLES. THIS RESULTED IN A SILHOUETTE WITH HERITAGE THAT PERFORMED BEYOND THE EXPECTATIONS OF ITS MODERN COUNTERPARTS.

THE AIR MAX 90 MOIRE (PICTURED) TOOK DESIGN INSPIRATION AND DNA FROM NIKE'S RUNNING ARCHIVE. THE TEAM ORCHESTRATED SOME OF THE BEST NIKE DESIGN ELEMENTS TO DATE. THIS CONCEPT STARTED AS AN INNOVATION PROJECT TO CREATE LONGEVITY FOR NIKE NSW CLASSIC PRODUCTS AND HAS NOW GROWN TO ITS OWN BUSINESS SEGMENT. THESE INNOVATIONS HAVE BEEN TRANSLATED ACROSS NIKE’S NSW OFFERING AND HAVE BEEN ADOPTED THROUGHOUT THE FOOTWEAR INDUSTRY.

SUMMARY CREATING FOOTWEAR FRANCHISES AND NEW PRODUCT ETHOS . 

CREDIT  RICHARD CLARKE @ NIKE // JESSIE LEYVA @ NIKE

NIKE MERCURIAL V & VI

NIKE MERCURIAL V & VI

FOOTWEAR DESIGN // GRAPHIC DESIGN

WE WORKED WITH NIKE’S SOCCER TEAM TO CREATE MERCURIAL V, THE FIFTH GENERATION OF THE MERCURIAL FOOTBALL BOOT. IT WAS THE FIRST BOOT TO UTILIZE FLYWIRE TECHNOLOGY. THE ESSENCE OF MINIMAL, IT’S BEEN ACCLAIMED AS THE WORLD’S LIGHTEST BOOT TO DATE. WE THEN WENT ON TO REFINE THE ICON WITH THE MERCURIAL VI : WORLD CUP SERIES: SUPER FLY II. THE BOOT WAS RE-ENGINEERED ON EVERY LEVEL. STRONG VISUAL LANGUAGE WAS EMBEDDED INTO THE PRODUCT TO SET IT APART ON FIELD FOR THE WORLD CUP. THE RESULT? AN INSTANT ICON.

SUMMARY FOOTWEAR DESIGN PRODUCT EVOLUTION.   

 CREDIT @NIKESOCCER

NIKE SNOWBOARDING

NIKE SNOWBOARDING

BRAND STRATEGY // GRAPHIC DESIGN // FOOTWEAR DESIGN // FOOTWEAR INNOVATION

WE SET OUT TO CREATE WORLD CLASS PERFORMANCE SNOWBOARD BOOTS WHILE LEVERAGING THE DNA OF NIKE SB AND NSW.

TRADITIONALLY IN THE SNOWBOARD INDUSTRY, BOOTS ARE CREATED NEW EVERY SEASON AS OPPOSED TO BUILDING ON FRANCHISE MODELS. OUR CONCEPT WAS TO CREATE LIGHT AND COMFORTABLE PERFORMANCE SNOWBOARD BOOTS, AND THEN USE THE FRANCHISE MODEL AND THE USE OF COLOUR AND MATERIALS TO CREATE SEASONAL NEW OFFERINGS WITHOUT OPENING NEW MOULDS. IN TURN WE SEASONALLY IMPROVED THE INTERNAL CLOSURES AND FUNCTION OF THE BOOTS, WITHOUT AFFECTING THE BOOTS’ AESTHETIC.

THE RESULT WAS A SERIES OF SNOWBOARD BOOTS THAT RODE AND FELT BETTER, WITH THE SAME COMFORT SNEAKERS POSSESS OUT OF THE BOX, USING THE SAME BUSINESS MODELS AS NIKE SB TO LEVERAGE NIKE’S ICONIC DNA.

SUMMARY DEFINING BRAND, FOOTWEAR DESIGN AND INNOVATION.

CREDIT SANDY BODECKER@NIKE // SHAWN CARBOY@NIKE  // JAMES ARIZUMI @ NIKE.COM 

NIKE MOTOCROSS

NIKE MOTOCROSS

FOOTWEAR DESIGN // ADVANCED INNOVATION

IN COLLABORATION WITH  RYAN DUNGEY, NIKE 6.0 DEVELOPMENT TEAM, AND NIKE INNOVATION KITCHEN, WE CREATED THE WORLD’S LIGHTEST AND MOST ADVANCED ATHLETE-ONLY MOTOCROSS BOOT. MOTOCROSS BOOTS ARE TRADITIONALLY DESIGNED FOR DURABILITY. OUR CONCEPT WAS TO BUILD A SPRINT SPIKE FOR SUPERCROSS AND MOTOCROSS. THE RESULT WAS THE AIR MX BOOTS, DESIGNED TO MAKE ATHLETES LIGHTER AND FASTER.

SUMMARY LIGHTEST AND MOST TECHNICALLY ADVANCED MOTOCROSS BOOT.

CREDIT RYAN DUNGEY // CHIP JONES@NIKE // JOHN HEARD@NIKE 

NATIVE

NATIVE

BRAND STRATEGY // CREATIVE DIRECTION // FOOTWEAR DESIGN // PRODUCT INNOVATION  // COLOUR & GRAPHIC

MANUFACTURING PARAMETERS OF INJECTED EVA MAKE IT EXPENSIVE FOR THIS VANCOUVER-BASED EVA SHOE COMPANY TO CREATE NEW PRODUCTS WITHOUT OPENING NEW 3D MOULDS. BY BUILDING ON EXISTING PRODUCTS, WE PARTNERED WITH NATIVE TO CREATE FRANCHISE EXTENSION AND SET NEW DIRECTION FOR FOOTWEAR. TO EXTEND THE PRODUCT LIFE CYCLES OF EXISTING MOULDS AND GROW THEIR PRODUCT FRANCHISES, WE INTRODUCED METHODS OF PRINTING & CUBIC DIPPING INJECTED EVA, BOLD COLOUR BLOCKING, AND ALTERNATIVE FINISHES. WE ALSO CREATED THEIR NEXT GENERATION OF FOOTWEAR PRODUCT OFFERINGS.  

SUMMARY PRODUCT FRANCHISE EXTENSIONS AND GROWTH, FOOTWEAR DESIGN 

CREDIT @NATIVEFOOTWEAR

UNDEFEATED

UNDEFEATED

BRAND STRATEGY & APPLICATION  // FOOTWEAR DESIGN PRODUCT DESIGN // FOOTWEAR PRODUCTION

UNDEFEATED: THE SNEAKER EMPORIUM OF LOS ANGELES SINCE 2002. WE PARTNERED WITH THE UNDEFEATED TEAM TO CREATE NEW SEGMENTS OF OPPORTUNITY AND GROWTH.  FOOTWEAR COLLABORATIONS, AND FOOTWEAR DESIGN,   PRODUCTION AND DEVELOPMENT.

SUMMARY SLIDE, SLIPPER & SOCK PROGRAM 

CREDIT EDDIECRUZ@UNDEFEATED // JAMESBOND@UNDEFEATED

TAMARA MELLON

TAMARA MELLON

PRODUCT ALIGNMENT // STRATEGIC MERCHANDISING

TAMARA MELLON CO-FOUNDED JIMMY CHOO, AND IN 2016 PIONEERED THE DIRECT-TO-CONSUMER MODEL FOR LUXURY WOMEN’S FOOTWEAR WITH HER OWN NAMESAKE BRAND.

SUMMARY PARTNERED WITH IN-HOUSE DESIGN TO ALIGN PRODUCT ASSORTMENT AND PRICING STRATEGY WITH BRAND MESSAGE. CREATED A THOUGHTFUL BLEND OF PRE-EXISTING INVENTORY AND NEW PRODUCT CREATION TO MEET 2017 REVENUE AND MARGIN GOALS.

CREDIT THI TRAN@TAMARAMELLON // JILL LAYFIELD @TAMARAMELLON

BALDWIN

BALDWIN

PRODUCT ASSORTMENT STRATEGY // BRAND IDENTITY STATEMENT

HAILING FROM THE AMERICAN MIDWEST, BALDWIN IS A PIONEERING PREMIUM DENIM BRAND AND TOP-10 FINALIST FOR THE CFDA AWARD.

SUMMARY PRODUCT ASSORTMENT STRATEGY DURING EXPANSION FROM PREMIUM DENIM TO A FULL READY-TO-WEAR COLLECTION.

CREDIT KYLE FITZGIBBONS, COO @BALDWIN 

EVIL BICYCLES

EVIL BICYCLES

INDUSTRIAL DESIGN // PRODUCT DESIGN

PARTNERING WITH EVIL BICYCLES TO CREATE A VISUAL LANGUAGE AND FUNCTIONAL DETAILS. CREATED INTEGRATED FRAME BUMPER AND CABLE ROUTING (NOW AN INDUSTRY STANDARD). EVIL UNDEAD DOWNHILL BIKE. 

SUMMARY  INDUSTRIAL DESIGN

CREDIT KEVIN WALSH@EVILBIKES // DAVE WEAGLE@EVILBIKES

ERNST X WERKS™

ERNST X WERKS™

BRAND STRATEGY // CREATIVE DIRECTION // PRODUCT DESIGN

FUELED BY OUR PASSION FOR AIR-COOLED PORSCHES, ERNST WERKS EMBODIES OUR AUTOMOTIVE OBSESSION. 

SUMMARY BRAND GROWTH   

CREDIT ANTHONY HOPE@ERNSTWERKS // EMILY SAWAMURA@ERNSTWERKS // MICHAEL ARDELEAN@ERNSTWERKS