Manufacturing parameters of injected eva make it expensive for this vancouver-based eva shoe company to create new products. Without opening new 3d moulds, we helped build on existing products.
We partnered with native to create franchise extension and set new direction for footwear. Extending the product life cycles of existing moulds. Focusing on product franchises, we introduced new methods of printing, cubic dipping eva, bold colour blocking and alternative finishes. We also created their next generation of footwear product offerings. Summary franchise management.
BRAND STRATEGY // CREATIVE DIRECTION // FOOTWEAR DESIGN // PRODUCT INNOVATION // COLOUR & GRAPHIC