NIKE SNOWBOARDING 
ZOOM FORCE ONE & ADVANCED

WE SET OUT TO CREATE WORLD CLASS PERFORMANCE SNOWBOARD BOOTS BY LEVERAGING THE DNA OF NIKE SB & NSW.​TRADITIONALLY IN THE SNOWBOARD INDUSTRY, BOOTS ARE CREATED NEW EVERY SEASON, AS OPPOSED TO BUILDING ON FRANCHISE MODELS.

OUR CONCEPT WAS TO CREATE LIGHT AND COMFORTABLE PERFORMANCE SNOWBOARD BOOTS AND THEN USE THE FRANCHISE MODEL ALONG WITH THE USE OF COLOUR AND MATERIALS TO CREATE SEASONAL OFFERINGS WITHOUT OPENING NEW MOULDS. IN TURN, WE SEASONALLY IMPROVED THE INTERNAL CLOSURES AND FUNCTIONS OF THE BOOTS WITHOUT AFFECTING THE BOOT'S AESTHETIC.​

THE RESULT WAS A SERIES OF SNOWBOARD BOOTS THAT RODE AND FELT BETTER WITH THE SAME COMFORT SNEAKERS POSSESS OUT OF THE BOX, USING THE SAME BUSINESS MODEL AS NIKE SB TO LEVERAGE NIKE'S ICONIC DNA.​WORK CONTINUED ON THE NEXT GENERATION OF SNOWBOARD BOOTS . MAKING BOOTS LIGHTER, MORE ADJUSTABLE.ONE SHOT EVA ,MOULDED BOOT. FOR LIGHT WEIGHT​

CREDITS
ANDY BODECKER@NIKE SHAWN CARBOY@NIKE​​

BRAND & DESIGN STRATEGY / FOOTWEAR INNOVATION / FOOTWEAR DESIGN