NIKE AIR MAX 90 FRANCHISE
Starting the concept of 'making better' using the air max 90 franchise to create an initial capsule.Borrowing the design language of the 90's, we infused Modern day running technology with classic styles.
This resulted in a silhouette with heritage that performed beyond the expectations of its modern counterparts.
The air max 90 franchise took design inspiration and dna from nike's running archive. The team orchestrated some of the best nike design elements to date. This concept Started as an innovation project to create longevity for Nike NSW classic products and has now grown to its own business segment. These innovations have been translated across nike's nsw offerings and have been adopted throughout the footwear industry.
CREDIT RICHARD CLARKE@NIKE JESSE LEYVA@NIKE
INNOVATION / PRODUCT STRATEGY / FOOTWEAR DESIGN