NIKE MERCURIAL SUPERFLY V & VI
Working with nike's football team to create the mercurial v: the fifth generation of the mercurial football boot. It was the first boot to utilize flywire technology - the essence of minimal.We then went on to refine the icon with the mercurial vi: world cup series, super fly ii. The boot was re-engineered on every level. A strong visual language was created for the product to set it apart on the field for the world cup.
THE RESULT - AN INSTANT ICON.
CREDIT ANDY CAINE@NIKE MORGAN STAUFFER@NIKE
FOOTWEAR DESIGN / VISUAL LANGUAGE
NIKE MERCURIAL SUPERFLY V & VI
Working with nike's football team to create the mercurial v: the fifth generation of the mercurial football boot. It was the first boot to utilize flywire technology - the essence of minimal.We then went on to refine the icon with the mercurial vi: world cup series, super fly ii. The boot was re-engineered on every level. A strong visual language was created for the product to set it apart on the field for the world cup.
THE RESULT - AN INSTANT ICON.
CREDIT ANDY CAINE@NIKE MORGAN STAUFFER@NIKE
FOOTWEAR DESIGN / VISUAL LANGUAGE
