ERNST EVERYTHING™ IS A MULTIDISCIPLINARY DESIGN STUDIO CONTRACTED BY WORLD 

RENOWNED  BRANDS.

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FOUNDED BY A FORMER NIKE INNOVATION LEADER, WE ARE AN ELITE TEAM OF FORWARD THINKERS AND INDUSTRIAL DESIGNERS.  

WE ARE  IMMERSED IN  CULTURE, FASHION,

BRAND, PRODUCT AND MANUFACTURING,

WITH OVER TWO DECADES OF EXPERIENCE. 

WE KNOW HOW  TO CREATE INDUSTRY LEADING  PRODUCT, AND IN TURN, REVENUE.

FROM CONCEPT TO PRODUCT LAUNCH.

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LOS ANGELES, CALIFORNIA

NIKE SNOWBOARDING

ZOOM FORCE ONE & ADVANCED INNOVATION  

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WE SET OUT TO CREATE WORLD CLASS PERFORMANCE SNOWBOARD BOOTS BY LEVERAGING THE DNA OF NIKE SB & NSW.

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TRADITIONALLY IN THE SNOWBOARD INDUSTRY, BOOTS ARE CREATED NEW EVERY SEASON, AS OPPOSED TO BUILDING ON FRANCHISE MODELS. OUR CONCEPT WAS TO CREATE LIGHT AND COMFORTABLE PERFORMANCE SNOWBOARD BOOTS AND THEN USE THE FRANCHISE MODEL ALONG WITH THE USE OF COLOUR AND MATERIALS TO CREATE SEASONAL OFFERINGS WITHOUT OPENING NEW MOULDS. IN TURN, WE SEASONALLY IMPROVED THE INTERNAL CLOSURES AND FUNCTIONS OF THE BOOTS WITHOUT AFFECTING THE BOOT'S AESTHETIC.

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THE RESULT WAS A SERIES OF SNOWBOARD BOOTS THAT RODE AND FELT BETTER WITH THE SAME COMFORT SNEAKERS POSSESS OUT OF THE BOX, USING THE SAME BUSINESS MODEL AS NIKE SB TO LEVERAGE NIKE'S ICONIC DNA. 

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WORK CONTINUED ON THE NEXT GENERATION OF SNOWBOARD BOOTS . MAKING BOOTS LIGHTER, MORE ADJUSTABLE. 

ONE SHOT EVA ,MOULDED BOOT. FOR LIGHT WEIGHT

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CREDIT 

SANDY BODECKER@NIKE  SHAWN CARBOY@NIKE 

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BRAND & DESIGN STRATEGY / FOOTWEAR INNOVATION 

FOOTWEAR DESIGN 

NIKE 

AIR MX BOOT

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THE LIGHTEST, MOST TECHNICALLY ADVANCED MOTOCROSS BOOT.

IN COLLABORATION WITH RYAN DUNGEY, NIKE DEVELOPMENT TEAM AND NIKE'S INNOVATION KITCHEN, WE CREATED THE WORLD'S LIGHTEST, MOST ADVANCED, ATHLETE-ONLY MOTOCROSS BOOT. 

MOTOCROSS BOOTS ARE TRADITIONALLY DESIGNED FOR DURABILITY; OUR CONCEPT WAS TO BUILD A SPRINT SPIKE FOR SUPERCROSS AND MOTOCROSS. THE RESULT WAS THE AIR MX BOOT, DESIGNED TO MAKE THE ATHLETES LIGHTER AND FASTER.

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CREDIT RYAN DUNGEY  CHIP JONES@NIKE  JOHN HEARD@NIKE

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FOOTWEAR INNOVATION  /  FOOTWEAR DESIGN

CONFIDENTIAL CLIENT WORK

TECHNICAL OUTERWEAR

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WORKING WITH GORE-TEX MATERIALS TO CREATE A CONCEPT CAPSULE COLLECTION, TO FIND NEW WAYS OF IMPROVING PERFORMANCE AND SPORT SPECIFIC FUNCTION. 

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CREDIT TEAM@ERNST

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APPAREL DESIGN / VISUAL LANGUAGE / INNOVATION

EVIL BIKES

UNDEAD 

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PARTNERING WITH EVIL BICYCLES TO CREATE A TIMELESS VISUAL LANGUAGE WITH FUNCTIONAL DETAILS. WE DESIGNED THE NOW INDUSTRY STANDARD INTEGRATED FRAME BUMPER AND CABLE

ROUTING SYSTEM.

CREDIT KEVIN WALSH@EVILBIKES  DAVE WEAGLE@EVILBIKES

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PRODUCT DESIGN  / VISUAL DIRECTION 

NIKE 

MERCURIAL SUPERFLY V & VI

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WORKING WITH NIKE'S FOOTBALL TEAM TO CREATE THE 

MERCURIAL V: THE FIFTH GENERATION OF THE MERCURIAL

FOOTBALL BOOT. IT WAS THE FIRST BOOT TO UTILIZE FLYWIRE

TECHNOLOGY - THE ESSENCE OF MINIMAL.

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WE THEN WENT ON TO REFINE THE ICON WITH THE MERCURIAL VI:

WORLD CUP SERIES, SUPER FLY II. THE BOOT WAS RE-ENGINEERED ON

EVERY LEVEL. A STRONG VISUAL LANGUAGE WAS CREATED FOR THE 

PRODUCT TO SET IT APART ON THE FIELD FOR THE WORLD CUP.

THE RESULT - AN INSTANT ICON.

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CREDIT ANDY CAINE@NIKE  MORGAN STAUFFER@NIKE

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FOOTWEAR DESIGN / VISUAL LANGUAGE 

NIKE

AIR MAX 90 MOIRE

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STARTING THE CONCEPT OF 'MAKING BETTER' USING

THE AIR MAX 90 FRANCHISE TO CREATE AN INITIAL CAPSULE.

BORROWING THE DESIGN LANGUAGE OF THE 90'S, WE INFUSED

MODERN DAY RUNNING TECHNOLOGY WITH CLASSIC STYLES.

THIS RESULTED IN A SILHOUETTE WITH HERITAGE THAT PERFORMED BEYOND THE EXPECTATIONS OF ITS MODERN COUNTERPARTS.

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THE AIR MAX 90 MOIRE TOOK DESIGN INSPIRATION AND DNA 

FROM NIKE'S RUNNING ARCHIVE. THE TEAM ORCHESTRATED SOME

OF THE BEST NIKE DESIGN ELEMENTS TO DATE. THIS CONCEPT

STARTED AS AN INNOVATION PROJECT TO CREATE LONGEVITY FOR

NIKE NSW CLASSIC PRODUCTS AND HAS NOW GROWN TO ITS OWN

BUSINESS SEGMENT.

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THESE INNOVATIONS HAVE BEEN TRANSLATED ACROSS NIKE'S  

NSW OFFERINGS AND HAVE BEEN ADOPTED THROUGHOUT

THE FOOTWEAR INDUSTRY.

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CREDIT RICHARD CLARKE@NIKE  JESSE LEYVA@NIKE  

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INNOVATION  /  PRODUCT STRATEGY / FOOTWEAR DESIGN

NIKE SKATEBOARDING

NYJAH HUSTON

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WORKING CLOSELY WITH THE NIKE SKATEBOARDING TEAM TO

CREATE THE BRAND IDENTITY AND GRAPHIC LANGUAGE FOR 

NYJAH HUSTON'S PARTNERSHIP WITH NIKE.

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CREDIT JESSE LEYVA@NIKE  SHAWN CARBOY@NIKE  

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BRAND IDENTITY  /  ART DIRECTION  

CONFIDENTIAL CLIENT WORK  

CAPSULE COLLECTION

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A PREMIUM COLLECTION, INCORPORATING FUNCTIONALITY AND ADJUSTABILITY. USING THE FINEST ITALIAN FULL GRAIN CALFSKIN,

HANDCRAFTED AND MANUFACTURED IN LOS ANGELES. BEAUTIFULLY CRAFTED LUXURY CAN BE FUNCTIONAL TOO.

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BAG & ACCESSORY DESIGN  /  PRODUCT STRATEGY

SOURCING & PRODUCTION

UNDEFEATED

BRAND STRATEGY & APPLICATION

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​PARTNERING WITH THE UNDEFEATED TEAM TO CREATE NEW

SEGMENTS OF OPPORTUNITY AND GROWTH. DEFINING

PRODUCT STRATEGY, FOR FUTURE EXPANSION AND GROWTH.

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CREDIT EDDIE CRUZ@UNDEFEATED  JAMES BOND@UNDEFEATED

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FOOTWEAR DESIGN /  PRODUCT STRATEGY / PACKAGING DESIGN

GRAPHIC DESIGN  /  SOURCING / PRODUCTION 

UNDEFEATED X ASICS COLLABORATION

GEL-LYTE V "DISARRAY"

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INSPIRED BY DAZZLE WARSHIP CAMO, WE  SET OUT TO EXPLORE THE FULL CAPACITY OF PRINTING ON UPPERS TO CREATE A DISRUPTIVE PRINT TO SIT WITHIN THE UNDEFEATED SPRING SUMMER SEASON.

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CREDIT EDDIE CRUZ@UNDEFEATED  JAMES BOND@UNDEFEATED

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FOOTWEAR DESIGN /  PRODUCT STRATEGY

PACKAGING DESIGN / GRAPHIC DESIGN 

UNDEFEATED

POINT OF PURCHASE

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WORKING WITH THE UNDEFEATED LEADERSHIP, TO CREATE A FULLY INTEGRATED, BRAND EXPERIENCE.  DISPLAY CASES THAT ALIGN WITH BRAND DIRECTION. 

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CREDIT EDDIE CRUZ@UNDEFEATED JAMES BOND@UNDEFEATED

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POINT OF PURCHASE / PRODUCT STRATEGY

PACKAGING DESIGN / GRAPHIC DESIGN

SPYDER 

HYPER VOLT

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WORKING WITH THE SPYDER TEAM TO CREATE, A TECHNICAL PRODUCT STRATEGY FOR SPYDER ACROSS CYCLING, RUNNING, TRACK & FIELD AND TRAINING FOOTWEAR SEGMENTS.

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FOOTWEAR DESIGN / PRODUCT STRATEGY

BRAND IDENTITY / GRAPHIC DESIGN

REEBOK

ULTRAKNIT WORKOUT RIPPLE

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WORKING CLOSELY WITH THE REEBOK CLASSIC TEAM WE DELVED

INTO THE REEBOK ARCHIVES TO REVITALIZE AND RE-DESIGN 

THE CLASSIC WORKOUT RANGE.

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WE INFUSED THEIR DESIGN DNA WITH MODERN CONSTRUCTION

TECHNIQUES, ENGINEERED KNITS AND INJECTED EVA TO ENHANCE THE PERFORMANCE ATTRIBUTES OF THE CLASSIC.

INTRODUCING TO THE LINE NEW SILHOUETTES THAT IMPROVE ON

THE CLASSIC AND TAKE THEM INTO THE NEXT DECADE.

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CREDIT EDWARD BARKER@REEBOK

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FOOTWEAR DESIGN  /  PRODUCT STRATEGY 

ERNSTWERKS™

SPECIAL PROJECTS

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IN HOUSE PROJECTS & COLLABORATIONS FUELED BY OUR AUTOMOTIVE PASSIONS. 

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ERNST COLLABORATIONS & SPECIAL PROJECTS

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VIDEO, DIRECTION AND EDITING:  HARRISON BOYCE

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WWW.ERNSTWERKS.COM

SERVICES

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BRAND

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BRAND STRATEGY

BRAND IDENTITY

CREATIVE DIRECTION

ART DIRECTION

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DESIGN

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CREATIVE DIRECTION

ART DIRECTION

PRODUCT INNOVATION

- FOOTWEAR DESIGN

- PRODUCT DESIGN

- APPAREL DESIGN

- BAG / ACCESSORY DESIGN

COLOUR & MATERIALS

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DEVELOPMENT

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PRODUCT DEVELOPMENT

PROJECT MANAGEMENT

PRODUCT SEGMENTATION

SOURCING & PRODUCTION

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STUDIO

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ANTHONY HOPE

FOUNDER, CREATIVE & BRAND STRATEGIST 

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NIKE // NSW DESIGN DIRECTOR

NIKE // INNOVATION KITCHEN

NIKE // EXPLORE

ETNIES // ES // EMERICA // THIRYTWO  

ADIDAS // ORIGINALS 

ADIDAS // RUNNING 

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EMILY SAWAMURA

CREATIVE DIRECTOR

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NIKE // TECH LAB / PRODUCT DESIGN

NIKE // FOOTBALL / FOOTWEAR DESIGN

FORD MOTOR COMPANY // AUTOMOTIVE DESIGN

ART CENTER COLLEGE OF DESIGN // INSTRUCTOR

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GERALD GAUNTY

DIRECTOR OF OPERATIONS

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CITY NATIONAL BANK / PROGRAM MANAGEMENT

GOLDMAN SACHS // BUSINESS ANALYTICS

CAPITAL CROUP // FINANCIAL SERVICES

B OF A // DISNEY // FOX // PARAMOUNT PICTURES

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GHIKHAN BLOSSFELD-LAU

INDUSTRIAL DESIGNER & INNOVATION ENGINEER

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ART CENTER COLLEGE OF DESIGN
NORTHWESTERN UNIVERSITY

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HOJIN IN

INDUSTRIAL DESIGNER & PROTOTYPER

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ART CENTER COLLEGE OF DESIGN

JAPANESE ITALIAN COOK // KOREA

INFO@ERNSTEVERYTHING.COM